|[November 28, 2012]
Ideagility Launches AgileBid to Give SMBs First Affordable, Automated Pay-Per-Click (PPC) Bid Management Solution
AUSTIN, Texas --(Business Wire)--
today announced the general availability of AgileBid,
a new pay-per-click (PPC) bid management solution designed to truly
automate PPC campaign management for small and medium sized businesses.
AgileBid automatically optimizes a business's paid advertising spend
across both Google (News - Alert) AdWords and Bing Ads, honing in on keywords that
convert the most sales and leads, while shutting down those that don't.
After implementing AgileBid, customers eliminate time typically spent
managing complex paid search campaigns or other PPC management tools and
resources, reduce their ad spend and improve conversion results so they
can focus on their business. With pricing as low as fifty dollars a
month and no contracts, for the first time, advertisers of any size can
now compete alongside larger brands to capture as many conversions and
sales as possible.
AgileBid's Unique Product Features
End-to-End PPC Automation - Unlike other PPC bid management
tools that require customers to spend time each day or week managing
their campaigns via an interface or require them to approve
suggestions, AgileBid simply asks customers to define parameters
including their ad budget, the value of a conversion and their maximum
cost per acquisition and then goes to work optimizing ad spend across
both Google AdWords and Bing Ads.
Fully Automated Keyword Management - AgileBid uniquely
encompasses fully automated keyword management and new keyword testing
across both Google AdWords and Bing Ads, while dynamically
incorporating new keywords proven to convert traffic, improving the
effectiveness of campaigns over time.
Keyword Level Phone (News - Alert) Conversion Tracking and Bidding -
AgileBid is also the first to offer a revolutionary keyword-level
phone conversion tracking and metrics, so that specific keywords and
specific clicks can be linked to incoming phone calls, treated as
conversions and incorporated into bid management optimization.
Service-oriented businesses gain new insight into customers, emplyees
and their PPC campaigns with call metrics that include caller
geo-location, call recording, answered calls, hang-ups and more.
"Big brand advertisers have historically dominated search marketing
with enterprise-level software that automates paid bids in Google
AdWords and Bing Ads," said Mike Ulwelling, CEO of Ideagility. "Until
now small and mid-sized businesses have been largely shut out of the
automation revolution, as enterprise solutions were priced above their
ability to pay."
"Our mid-sized customers often drive company-critical sales with less
than $1,000 per month spent on pay-per-click ads in Google, Bing and
Yahoo," said Rahm McDaniel, VP of Marketing. "After signing up with
AgileBid, these customers typically see their benchmark spend cut by a
third, while conversions hold steady or increase. This immediate lift
results in return on ad spend in the double digits."
"As a business owner, I don't have time to micromanage PPC campaigns,"
said Craig Holmes, owner of Holmes Products & Marketing, which
operates leather goods retailer www.LeatherNu.com.
"After switching to AgileBid from an independent PPC expert, we
started saving about $50 per day, increased our sales by 25% over the
course of five months and my time spent managing PPC dropped to almost
According to a report released by the IAB and Pricewaterhouse Coopers,
interactive advertising spend reached a record $17 billion for the
first half of 2012. Search Marketing continued to dominate interactive
ad formats, both in its contribution to the market (48%) and in its
growth rate (19%) as compared to the 2011 period. Search brought in
$8.1 billion in the first six months of 2012 with retailers being the
According to the State of Paid (News - Alert) Search Report by The Search Agency, the
Yahoo! Bing Network drives online sales revenue at a more efficient
rate than Google. Specifically, the return on ad spend (ROAS) of paid
search on YBN was 28% higher in Q3 than that of Google and the YBN
click-through rate (CTR) was 29% higher.
AgileBid is a software-as-a-service (SAAS) solution with monthly plans
beginning at $50 for each $1000 of ad spend. All plans include fully
automated PPC bid optimization, configurable bidding for return or first
page, automatic new keyword testing, email support, 24 hour response
time, 24/7 dashboard access, optimization across Google AdWords and Bing
Ads and phone call conversion metrics. Customers may start a free trial
by signing up at www.agilebid.com
and may connect with other users on YouTube,
Ideagility provides high return Internet marketing, automating campaign
management and increasing return on ad spend for small business owners
and mid-market managers. Ideagility is a privately held company located
in Portland, Oregon and Austin, Texas; Ideagility AgileBid®
software-as-a-service optimizes campaigns for advertisers and agencies,
representing over one million dollars in annualized ad spend and serving
national clients like ServiceMaster Clean, Merry Maids and Yellow Page
Digital Marketing Group. www.ideagility.com
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