|[November 28, 2012]
PARTNERS+simons Receives Investment from Baird Capital Partners
BOSTON --(Business Wire)--
PARTNERS+simons, a leading brand communications company specializing in
the healthcare and financial services industries, today announced an
investment from Baird Capital Partners.
The investment by Baird Capital Partners will enable PARTNERS+simons to
expand on its services as the changing landscape in both healthcare and
financial services remain prominent on the national agenda. The company
plans to build or acquire additional capabilities in public relations,
direct-to-consumer marketing, data-driven analytics and CRM, social
media, mobile and tablet applications, and patient engagement.
"There is enormous opportunity to develop even more comprehensive,
cross-channel communications models for our clients, and this
partnership with Baird Capital Partners will help us realize that," said
Tom Simons, founder of PARTNERS+simons.
PARTNERS+simons has pioneered a Reform Readiness™ practice for health
insurers and healthcare providers in response to Massachusetts' landmark
healthcare reform legislation. Concurrently, as trust in the financial
services industry has eroded, the company has developed a similar
practice for banks, insurers and investment product providers. Both
practices have helped market-leading companies improve brand awareness
and market share while building consumer trust.
"Consumers are demanding more transparency and better communication from
ealthcare and financial services companies. PARTNERS+simons has been at
the leading edge of helping companies communicate their offering and
value to consumers. The company has a strong management team, a diverse
client portfolio, talented senior-level people and deep domain
expertise. We are thrilled to be supporting the PARTNERS+simons team in
providing state of the art solutions, furthering a tradition of
excellent client service," said Randy Mehl, Partner at Baird Capital
Founder Tom Simons will remain Chairman of the company, and Tony Cotrupi
will continue to serve as President and run day-to-day operations.
PARTNERS+simons is a brand communications company that generates
unambiguous business outcomes for its clients in the healthcare,
financial services, and technology sectors. Founded in 1989,
PARTNERS+simons is one of the largest independent brand communications
firms in the northeast, using deep domain expertise to serve its
clients' global marketing needs. The company's clients include Blue
Cross Blue Shield plans in Massachusetts, New Jersey, Northeast
Pennsylvania, and Rhode Island; AIG; Belmont Savings Bank; Tufts Medical
Center; Genzyme; Cynosure; and Thermo Fisher Scientific. Visit their website
for more information.
About Baird Capital Partners
Baird Capital Partners invests in lower middle-market companies in the
business services, manufactured products and healthcare sectors.
Established in 1989, Baird Capital Partners leverages its deep sector
knowledge, experienced investment team and extensive operating resources
to drive value in its portfolio companies. Baird Capital Partners is
supported by operating resources in Asia focused on facilitating and
executing sourcing, manufacturing and distribution strategies for Baird
Capital Partners' portfolio companies. Baird Capital Partners is the
U.S. private equity group of Robert W. Baird & Co. For more information,
please visit www.bairdcapitalpartners.com.
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