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wywy Announces US Launch at the TV of Tomorrow Conference in New York
NEW YORK, Dec. 10, 2012, 2012 (Canada NewsWire via COMTEX) --
-- Field-proven and robust Automated Content Recognition (ACR)
platform for second screen synchronization now available in the
United States
-- SaaS-model for easy integration into TV companion apps and
interactive campaigns via simple SDK/API
wywy GmbH (wywy.com), an established provider of synchronized broadcast detection and
interactivity solutions based in Munich, Germany, announces the
availability of its services in the US. After a successful launch of
the ACR platform in Germany earlier this year, wywy now offers second
screen synchronization services in the US through a simple SDK/API.
The rapid growth in use of mobile devices in parallel to TV viewing
represents an incredible opportunity for optimized ad targeting and
enhanced viewer interaction. By utilizing wywy's ACR to generate
precisely time-synchronized events and promotions on the second screen,
broadcasters, marketers and advertisers can more accurately target
customers and offer compelling interactive programming and
advertisements.
Interactive TV developers in the US can now easily leverage the
following proven content recognition solutions to integrate real-time
sync capabilities into their second screen applications:
LiveTV ChannelSyncenables real-time detection of the specific channel currently being
viewed by each individual viewer.
LiveTV ItemSyncenables real-time detection and recognition of specific content items
such as breaks, promos, advertisements and programs.
"wywy'sLiveTV ChannelSyncandLiveTV ItemSyncprovide second screen
apps with features that are essential in bringing the main and second
screen together, creating a complete and compelling interactive TV
viewing experience," says Ze'ev Schlik, Co-Founder and VP Business
Development at wywy."
"The launch of services in the US, in addition to existing services in
Europe and the Middle East, represents a milestone in wywy's mission of
making the implementation of multiscreen synchronization capabilities
simple and accessible on a global level," adds wywy CEO Tobias Schmidt.
About wywy
wywy specializes in synchronized broadcast detection and interactivity
solutions. wywy's technology synchronizes accompanying TV applications
in real-time with the actual live broadcast. This creates new
possibilities for interactive TV in the growing market of second-screen
applications and interactive advertising. Through its wholly owned
subsidiary Idioma Ltd., wywy has been a provider of broadcast
monitoring and automated detection technologies to a global client base
since 2001.
SOURCE: wywy
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/10/c7612.html
SOURCE: wywy
Press Contact: Eric St. Gemme Email:eric.st.gemme@wywy.com Phone: +49(0)89-416143214
Web:http://wywy.com
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