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DMTI Spatial Uses Cornerstone Data to Leverage Location to Drive Marketing Effectiveness
MARKHAM, ONTARIO, Jan 24, 2013 (MARKETWIRE via COMTEX) --
DMTI Spatial Inc. (DMTI), Canada's leading provider of Location
Intelligence solutions, today released the latest version of Location
Hub Portal, formerly known as Location Hub Address Assure. This
version was developed to help marketers leverage their location-based
information to execute more effective campaigns and increase their
conversion rates while relying on a single online solution instead of
multiple products. Through an agreement with Cornerstone Group of
Companies, DMTI customers are now able to access Cornerstone data to
obtain the names and phone numbers associated with the addresses they
possess from within Location Hub Portal. Merging DMTI's ability to
ensure address accuracy, eliminate duplication and infill missing
data with Cornerstone's contact information allows Location Hub
Portal users to uncover new opportunity and improve their return on
investment.
Location Hub Portal is a SaaS-based service that validates and
corrects Canadian addresses for complete accuracy. It also assigns
geographic coordinates to allow addresses to be placed on a map with
high precision. The service reviews and compares users' uploaded
proprietary address data against DMTI's comprehensive national
database. On the whole, Location Hub Portal allows businesses to gain
better insight into their current and potential customers for
strategic decision making, saving organizations time and money while
increasing revenue.
"We are pleased to be a part of DMTI's improved Location Hub Portal
service and believe it will help organizations run more effective
marketing campaigns," commented Stuart Young, Cornerstone's Vice
President, Data Products. "We expect that the combination of accurate
and verified address data with comprehensive contact information will
increase ROI and give DMTI's customers an advantage over their
competition."
According to DMTI VP and General Manager Phil Kaszuba, "Building an
effective and targeted marketing campaign has never been easier. In
addition to ensuring the quality and precision of their addresses,
this evolutionary advancement allows customers to obtain contact
information at the same time without having to rely on multiple
sources. The addition of Cornerstone data is another key piece that
makes Location Hub Portal Canada's best and most comprehensive
solution for leveraging address information to improve business
success. This is a huge win for both DMTI and our customers."
About DMTI Spatial Inc.
DMTI has been providing industry leading enterprise Location
Intelligence solutions for more than a decade to Global 2000
companies and government agencies. DMTI's world-class Location Hub
platform uniquely identifies, validates and maintains a universe of
location-based data. DMTI is the creator of market leading Mapping
Solutions and maintains the gold standard for GIS location-based data
in Canada.
About the Cornerstone Group of Companies
The Cornerstone Group of Companies provides prospecting and database
management products and services to some of the leading organizations
in the world. Our Data Products unit provides our Clients with
licensed access to Info-direct(TM) and Universe Canada(TM) - Canada's
largest business and consumer lists. These lists are used for
prospecting, verification and appending, and come in enhanced forms
that include third-party data and segment overlays.
Contacts:
For more information about DMTI Spatial Inc.:
Maverick Public Relations Inc.
Laurie Smith
416.640.5525 x244
lauries@maverickpr.com
www.maverickpr.com
For more information about Cornerstone:
Stuart Young
Vice President, Data Products
416.932.9555 x 2348
syoung@cstonecanada.com
SOURCE: DMTI Spatial Inc.
mailto:lauries@maverickpr.com
http://www.maverickpr.com
mailto:syoung@cstonecanada.com
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