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Visual IQ Unveils eBook to Demystify Marketing Attribution
NEEDHAM, MA, Feb 26, 2013 (MARKETWIRE via COMTEX) --
Visual IQ, the leading cross channel marketing attribution software
provider, today made available a new eBook, "Exploring the Art and
Science of Marketing Attribution: Dispelling the Myths, Explaining
the Value, and Defining a Roadmap for Success." Now available for
free download, the eBook provides both strategic and tactical insight
into how marketing attribution can improve the quality and
performance of marketing by providing real-world case studies,
step-by-step direction and best practice advice drawn from the
company's expertise in the space.
Today's marketing landscape is broader, deeper and more complex than
ever before. Marketing attribution management has become critical for
the modern-day marketer because it illuminates the full scope of how
prospects and customers engage with a brand -- across all channels,
from the top of the funnel to eventual conversion. It ties all
marketing touchpoints together to paint a thorough and nuanced
picture that instantly clarifies how much every combination of media
tactics influences conversion. In fact, the majority of Fortune 500
companies and many of the largest brands in insurance, financial
services, banking and retail, among others, currently take advantage
of the operational efficiencies and competitive advantages of
attribution.
"To some marketers attribution either sounds too good to be true, or
seems like too daunting a task to undertake," said Manu Mathew,
co-founder and CEO, Visual IQ. "The information, practical advice and
best practices included in this eBook not only demonstrate that the
benefits are real, but that they also are very achievable. Two years
ago, attribution was a mysterious secret weapon being adopted by only
the world's biggest brands. Today, it's being adopted by all sorts of
companies who want to ensure they gain the advantage it delivers
before their competitors. This eBook is a must-read for anyone who
manages digital marketing performance."
The eBook is comprised of short sections that are easy to consume and
ideal for time-strapped marketing executives and their teams. It
covers:
-- Key benefits of attribution -- From improving the manner in which
multiple channels work in combination to produce results, to providing
truly quantifiable increases in ROI
-- Common misconceptions about attribution -- Contrary to some existing
beliefs, attribution is a battle-tested approach that complements
existing processes and workflows
-- Roadmap for implementation -- Detailing the four major steps in any
attribution initiative, from configuration and installation through to
the optimization and expansion of an initial rollout
-- Real-world examples -- Demonstrating how brands are putting marketing
attribution and its benefits into action
To download "Exploring the Art and Science of Marketing Attribution:
Dispelling the Myths, Explaining the Value, and Defining a Roadmap
for Success," click here.
About Visual IQ
Visual IQ produces the world's most powerful cross
channel marketing attribution software products. As a pioneer in the
space, the company has been offering products since 2006. Its
SaaS-based IQ Intelligence Suite reveals cross channel performance
insights hidden deep within companies' marketing data, providing
actionable recommendations and optimized media plans to improve
marketing effectiveness. These recommendations enable marketers and
agencies to adjust their advertising strategies and tactics to
significantly increase marketing ROI across their entire marketing
mix -- both online and offline. The functionality behind these
products combines a powerful, user-friendly interface with
multi-dimensional fractional attribution science and predictive
analytics that clearly and accurately show marketers where
opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and
cross channel attribution by a leading market research firm in 2012,
a finalist in the Best Sales & Marketing Intelligence Software
category of the 2013 CODiE Awards, and a finalist in the Most
Influential Agency/Vendor category of the 2013 Digital Analytics
Association Excellence Awards. The company is a member of the
Advertising Technology, Data, Public Policy and CFO Councils of the
IAB, as well as on the Standards Committee of the Digital Analytics
Association.
Visual IQ can be reached at info@visualiq.com or by visiting
www.visualiq.com.
Katelyn Holbrook
Version 2.0 Communications for Visual IQ
617-426-2222
Email Contact
SOURCE: Visual IQ
http://www2.marketwire.com/mw/emailprcntct id=95C9407F197FC855
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